Brighter Bound How do you replace the stigma of seeking therapy with pride? Hawaii Counseling and Wellness (previous name) sought to remove the stigma surrounding therapy and create a positive, empowering online experience. The challenge was to build a brand and website from the ground up that conveyed this message and fostered a welcoming environment…
Lazy Bandido How do you stand out in a lazy industry? The market was saturated with hammock companies offering cheaper products and larger selections, focusing on price, quality, or variety. The imagery was mostly generic stock photos of beaches and relaxation. In the US, hard work is valued above all, and relaxation is often frowned…
2 Clean Dudes How do you persuade homeowners to hire two cleaners with no cleaning experience? I started this business with a friend. There were dozens of cleaning companies in Honolulu, nearly all with a website featuring stock images of smiling women accompanied by bland headlines like “We have years of experience” and “We’re expert’s…