branding – Trevor Danielson

JigLabs

wpx_rdbeetcg — Mon, 21 Oct 2024 23:49:46 +0000

JigLabs

branding
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copywriting
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marketing collateral
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video strategy & direction
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web design

How do you compete against larger firms with bigger teams, more funding, and more experience?

JigLabs is an AI company specializing in egg inspection and bird species identification. Their outdated website and unfocused pitch decks hid their value, so we repositioned them as a meticulous AI partner solving unique client challenges. Unlike one-size-fits-all competitors, JigLabs crafts custom solutions through deep problem analysis. We designed a clean, jargon-free website and compelling pitch decks to highlight their expertise. The tagline “Better vision. Better decisions.” reinforced their precision, while a tabbed section streamlined the call to action: “What can we help you with? Schedule a call. Let’s solve it together.”

Video shot by Luke Niemela. I did the shot list, script, editing and soundtrack.

Video shot and edited by Jens Kallgren. I wrote the copy.

The new slide decks are brilliant! So much more clear and to the point on what we offer and why a client should choose us. And they look amazing!
Ryan Pulkrabek
CTO, JigLabs

Let’s work together

Brighter Bound

wpx_rdbeetcg — Mon, 21 Oct 2024 23:05:28 +0000

Brighter Bound

branding
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copywriting
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marketing collateral
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naming
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web design

How do you replace the stigma of seeking therapy with pride?

Hawaii Counseling and Wellness (previous name) sought to remove the stigma surrounding therapy and create a positive, empowering online experience. The challenge was to build a brand and website from the ground up that conveyed this message and fostered a welcoming environment for potential clients.

In researching competitor websites, I discovered a common trend of traditional, dull, and often stigmatizing imagery that contributed to feelings of shame and the sense that clients had taken a wrong turn in life.

To combat this, I developed the name “Brighter Bound,” embodying the journey toward self-improvement. I crafted a vibrant, approachable brand identity (with help from a logo designer) that emphasizes empowerment. The website features uplifting language, a friendly tone, and a clear, user-friendly layout, ensuring that visitors feel welcomed and inspired.

The result is an engaging online therapy platform that normalizes seeking help and promotes pride in the therapeutic journey.

Let’s work together

Lazy Bandido

wpx_rdbeetcg — Sat, 19 Oct 2024 14:27:50 +0000

Lazy Bandido

branding
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copywriting
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marketing collateral
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naming

How do you stand out in a lazy industry?

The market was saturated with hammock companies offering cheaper products and larger selections, focusing on price, quality, or variety. The imagery was mostly generic stock photos of beaches and relaxation. In the US, hard work is valued above all, and relaxation is often frowned upon. In Nicaragua, despite poverty, political corruption, and volcanoes, daily hammock naps are common—a small act of rebellion.

We positioned naps as an act of defiance against the grind, creating taglines like “Nap Like An Outlaw!” and crafted six premium hammock designs inspired by Latin American history, emphasizing authenticity and quality over quantity. Despite having only 6 styles and higher prices, we carved out a successful niche online. The overwhelming feedback among our clients was that they chose us because of our humor and bold styles. We made a bland industry feel like a tiny act of rebellion.

What Lazy Bandido does with their marketing is great…Whole idea is gold.
Dr. Brandon Brown
NYU Professor & Sports Marketing Consultant

Let’s work together

2 Clean Dudes

wpx_rdbeetcg — Sat, 19 Oct 2024 12:01:27 +0000

2 Clean Dudes

branding
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copywriting
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marketing collateral
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naming
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toilet cleaning
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web design

How do you persuade homeowners to hire two cleaners with no cleaning experience?

I started this business with a friend. There were dozens of cleaning companies in Honolulu, nearly all with a website featuring stock images of smiling women accompanied by bland headlines like “We have years of experience” and “We’re expert’s in cleanliness.” Presumably clients care about such things. But we had no experience. And no expertise. So we highlighted our differences.

We made our “manliness” the core component of our pitch. We staged a photo shoot imagining manly takes on traditional cleaning tasks and built a website with bold and unapologetic humor riffing on masculinity and the supposed advantages of male cleaners. With virtually no ad budget we posted Craigslist ads, and sent cold emails and texts to property managers directing users to our site.