My approach to web design is shaped by my background
The salesman
I come from sales. And every good website needs to sell. Find the problem. Frame the solution. Build trust. Close the deal.
The writer
I’ve studied writing — character, tone, pacing. What you say matters. But how you say it moves people.
The actor
Acting is about motivation: what does my character want and why? That motivation shapes how you act, respond, and present yourself. Exactly how you build a brand.
The improviser
Improv is built on the concept of “yes, and.” You find the spark, the funny. And then heighten the hell out of it. This is how great ads, copy, and design work too.
